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Dec 29, 2011
Event Presentation

Webinar Replay -- Choosing the Right SEO Tactics for Optimum Results

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SUMMARY: In many ways, search engine optimization (SEO) can prove to be elusive in both its defined parameters and influencing factors, as well as in best practices and tactics. Which factor holds more weight than others do? Which practice doesn’t move the needle at all?

In this webinar replay, MarketingSherpa and Slingshot SEO presenters offer 60 minutes of key SEO takeaways, pulled from our 2011 search optimization research, so you can successfully decide which tactics hold the most promise for you in 2012.
In many ways, search engine optimization (SEO) can prove to be elusive in both its defined parameters and influencing factors, as well as in best practices and tactics. Which factor holds more weight than others do? Which practice doesn’t move the needle at all?

Arguments made against allocating time, effort and money toward SEO are rare; however, justifying the use of these resources to a CMO is a different story.

In this webinar replay, MarketingSherpa and Slingshot SEO presenters Kaci Bower, Jen Doyle and Jesse Laffen introduce you to the internal state of SEO and the research findings on the usage, effectiveness and difficulty of the top 2011 SEO tactics, so you can make well-informed decisions toward which direction your SEO campaign needs to take.

This hour-long webinar will help you learn:
  • Lead sources growing in importance

  • Common challenges hampering SEO effectiveness

  • Most important goals for SEO programs

  • Developing a process for SEO

  • Popularity, effectiveness and difficulty per SEO tactic

  • The role of content in SEO

Download the slide presentation



Sponsored by SlingshotSEO

Useful links related to this webinar

2012 Search Marketing Benchmark Report - SEO Edition -- Webinar Special: Save $100 (offer ends Dec. 31)

Complementary website analysis from Slingshot SEO

SEO Tactics Chart: Creating content is the most-effective tactic — here’s how to get started

SEO: Content-heavy pages can bring search traffic ... and search penalties?

View all 53 how-to articles about Search Marketing



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