Webinar Replay -- Choosing the Right SEO Tactics for Optimum Results

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SUMMARY: In many ways, search engine optimization (SEO) can prove to be elusive in both its defined parameters and influencing factors, as well as in best practices and tactics. Which factor holds more weight than others do? Which practice doesn’t move the needle at all?

In this webinar replay, MarketingSherpa and Slingshot SEO presenters offer 60 minutes of key SEO takeaways, pulled from our 2011 search optimization research, so you can successfully decide which tactics hold the most promise for you in 2012.

In many ways, search engine optimization (SEO) can prove to be elusive in both its defined parameters and influencing factors, as well as in best practices and tactics. Which factor holds more weight than others do? Which practice doesn’t move the needle at all?

Arguments made against allocating time, effort and money toward SEO are rare; however, justifying the use of these resources to a CMO is a different story.

In this webinar replay, MarketingSherpa and Slingshot SEO presenters Kaci Bower, Jen Doyle and Jesse Laffen introduce you to the internal state of SEO and the research findings on the usage, effectiveness and difficulty of the top 2011 SEO tactics, so you can make well-informed decisions toward which direction your SEO campaign needs to take.

This hour-long webinar will help you learn: