SUMMARY: For many B2B marketers, their lead generation tactics -- such as increasing social media efforts, blogging frequency and online content generation -- are losing effectiveness. This leaves marketers wondering how to improve qualified lead generation and ROI.
In this webinar replay, MarketingSherpa presenters offer the knowledge you need to improve your qualified lead generation, as well as ROI, in the face of your top challenges. Learn why lead quality is still a great challenge, and a blueprint for developing lead nurturing segmentation and content strategy.
Get the latest research on email, lead gen, and social media along with MarketingSherpa updates and promotions.
Three Takeaways on Customer-centric Marketing from Email Summit 2015 Media Center
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Email Summit 2015:
Aria Resort & Casino Las Vegas
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