Social media continues to shape the face of marketing, and the use of this channel has proven to change just as rapidly. Even as we engage with followers, many of us still struggle with implementing a formal process to effectively monetize that stream.

Moreover, CMOs no longer accept soft metrics to quantify social media's value, such as "awareness" and "engagement." According to our 2011 Social Marketing Benchmark Report, more than 60% of CMOs viewed "converting social media members, followers, etc. into paying customers" as their greatest social media priority. However, only 19% of these organizations actually have a formal process for making this happen.

In this hour-long webinar replay, MECLABS’s Sergio Balegno, Director of Research, and Kaci Bower, Senior Research Analyst, will teach four steps to improve conversion:

• Step 1: Attracting timely and relevant search traffic


• Step 2: Building and engaging your social networks


• Step 3: Creating and sharing your most compelling content


• Step 4: Constructing an architecture for synchronizing these channels

Additionally, learn how and why inbound leads are lost before reaching a point of conversion.



Sponsored by Clickable

Useful links related to this webinar replay

MarketingSherpa's 2011 Social Marketing Benchmark Report

Social Media Marketing: Analytics are free and plentiful, so use them

Social Media Marketing: You value (and earn ROI on) what you pay for

Marketing Research Chart: The promise of social marketing ROI driving client investment

MarketingSherpa Special Report: CMO Perspectives on Social Marketing ROI