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Apr 26, 2011
Event Presentation

Webinar Replay -- Improve Email Deliverability: Tactics for Handling Complaints and Boosting Reputation

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SUMMARY: View this webinar replay to see MarketingSherpa and ReturnPath presenters Adam Sutton and Tom Sather share their expertise on how you can improve email deliverability and response rates.
Email plays a vital role in meeting our objectives. This is why we spend hours perfecting copy, trying new subject lines, testing links and optimizing layouts. However, only 80% of emails are actually delivered.

View this webinar replay to see MarketingSherpa and ReturnPath presenters Adam Sutton and Tom Sather share their expertise on how you can improve email deliverability and response rates by focusing on the key factor that affects your reputation -- complaints.

This webinar features advice on why subscribers complain, how to identify and reduce complaints, plus examples from companies that took real steps to ensure nearly 100% deliverability.

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Useful links related to this webinar

ReturnPath

Zozi

Lifescript

BassProShops

Travelocity

Twitter

MarketingSherpa 2011 Email Marketing Handbook




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