Presented by: Anne Holland, Publisher, MarketingSherpa Stefan Tornquist, Metrics Editor, MarketingSherpa
Couldn't make MarketingSherpa's Dec 3rd teleseminar on what the latest email stats mean for your marketing?
Here's a handy recorded version for you including a PDF of the PowerPoint slides. Features 11 useful charts on budgeting, open rates, filters, click trends, conversion rates, and gathering opt-ins.
>> What's worth testing to improve your email program's results (text vs. HTML makes a surprising come-back)
>> How open, click, and conversion rates are trending for 2005
>> Why marketers mailing to at-work addresses need to worry more about filters
>> Startling error-rates in rented list mailings
>> How switching to double opt-in will affect your list's AOL "reported as spam" rate
Here's how to attend this recorded presentation right now:
Step #1. Download your 17-page PDF of PowerPoint slides http://www.marketingsherpa.com/tele/SherpaEM.pdf
(Open access, includes 11 useful charts)
Step #2. Click to listen to the audio http://www.marketingsherpa.com/tele/mrktsherpa120304.wma
(Open access, approx. 60 minutes/15 meg)Audio download note:
This is in Windows Media Audio, which almost anyone with a PC or newer Mac using IE can play.
If you'd like to listen now, just do a regular mouse click (left side) and it will start playing fairly quickly. If you'd like to download and save to listen later, just do a right-click with your mouse.
Got an older Mac version? Download Media Player here (free) http://www.microsoft.com/windows/windowsmedia/download/mac7