CMOs are now looking for ROI from social media. Yet, when conducting social marketing efforts, many marketers and agencies lack the disciplined, strategic approach they take with other areas of marketing.

In this webinar replay, MarketingSherpa and Facebook presenters Todd Lebo, Daniel Burstein, Zuzia Soldenhoff-Thorpe and Tamara Rosenbaum share key findings about social marketing and provide a strategic look at factors for determining its ROI.

Additionally, the replay includes:

o Case study examples from Facebook
o Six steps to get you started with social media marketing
o How other companies are strategically using social media marketing
o Helpful hints on how to avoid common social media marketing mistakes
o Factors to consider when calculating the ROI of social media marketing for your company or clients

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Useful links related to this webinar

Facebook

MarketingSherpa 2011 Social Marketing Benchmark Report

Members Library -- Marketing Research Chart: CMO confidence in social media's ability to produce ROI

Members Library -- Webinar Replay -- How CMOs are Monetizing Social Marketing and Measuring ROI

Strategic social media marketing advice from your peers

Social Media Marketing: You value (and earn ROI on) what you pay for