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May 02, 2006
Event Presentation

MarketingSherpa Ecommerce Benchmark Data for 2006: Audio Conference MP3 & PDF Presentation

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SUMMARY: Join Research Director Stefan Tornquist and Publisher Anne Holland as they discuss results data from MarketingSherpa's Spring 2006 ecommerce study. Topics covered:

Ecommerce marketing budgeting data (search, email, etc)
What online shoppers look at on home pages
Which site tweaks increase conversions
Shopping cart abandonment rates
(Sad) data on email tactics

This audio presentation includes a 45-minute MP3 file (download to listen at your convenience), plus a companion PDF with eight all-new data charts and two eyetracking lab "heatmaps". A typed transcript of the audio file is also included for your convenience:
Here's how to attend this audio presentation right now (or download it to listen to at your convenience):

Step #1.

pdf download Download your presentation PDF. Includes the eight data charts and two eyetracking lab "heatmaps" we'll be discussing.


Step #2.

Click to hear (or save) the MP3 audio presentation (approx. 45 minutes)

(Audio download note: This is in MP3, which almost anyone with a PC or Mac can play. If you'd like to listen now, just do a regular mouse click (left side) and it will start playing fairly quickly. If you'd like to download and save to listen later, just do a right-click with your mouse.)


Another option:

TranscriptReview the typed transcript.  Click to see the transcript of this audio presentation.



Useful links related to this presentation:

Top 5 Highlights Report PDF:

MarketingSherpa Ecommerce Study Data 2006 http://www.marketingsherpa.com/sample.cfm?contentID=3233

(Open access)

MarketingSherpa's (Comprehensive)

Ecommerce Benchmark Guide 2006:

http://www.sherpastore.com/e-commerce-benchmark.html?9113

Sponsor: Only 14 Tickets Left for Subscription Summit

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Join the editors of MarketingSherpa's ContentBiz plus 250 online

publishing execs in NYC May 8-9th for Case Studies from:

NYTimes Digital

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ConsumerLab

Simply Audiobooks

NOTE: Only 14 Tickets are left - please reserve today:

http://ContentBiz-Summit.ContentBiz.com

Or call 877-895-1717

~~~~~~~~~~~~~~~~~~

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