SUMMARY: Subscribers are more likely to act on emails that are tailored to their motivations and needs. Yet, according to MarketingSherpa research, targeting recipients with highly relevant content is one of the most significant challenges in B2B email marketing today — or so they think.
You must choose from a variety of ways to add more relevance to your program, otherwise you risk boring your audience into inactivity. This session presents research-based tactics you can use to add more relevance to your B2B emails and increase the performance of your program.
Get the latest research on email, lead gen, and social media along with MarketingSherpa updates and promotions.
The Hidden Side of Email Marketing: The once-and-done option, A/B testing and a supersmart kind of dumb
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Share your marketing successes at MarketingSherpa Summit 2016
Call for speakers is open from now until June 15 Read More »