Subscribers are more likely to act on emails that are tailored to their motivations and needs. Yet, according to MarketingSherpa research, targeting recipients with highly relevant content is one of the most significant challenges in B2B email marketing today — or so they think.

You must choose from a variety of ways to add more relevance to your program, otherwise you risk boring your audience into inactivity. This session presents research-based tactics you can use to add more relevance to your B2B emails and increase the performance of your program.

Watch Rice and Sutton explain the 5 steps to increase your messages' relevance and improve results