Close
Join 237,000 weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Join our thousands of weekly newsletter readers:

Best-of Weekly
Chart Of The Week
 

We value your privacy. We will not rent or sell your email address.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:
Text HTML
Oct 06, 2009
Article

New Chart: Past Email Challenges to Increase in Importance Next Year

Email to a Colleague   Post a Comment   Permanent Link   Print Version   Free Newsletters  
SUMMARY: During the past 12 months, email marketers have faced the extraordinary challenge of increasing email effectiveness to offset decreasing demand. The first step to overcoming important challenges in the future is to identify and prioritize what they were in the past.
Marketers Rate Past Challenges and Predict how Importance Will Increase
View Chart Online
Click here to see larger, printable version of this chart

A lot can change in a year impacted by the enormous pressure of an economic recession. While many of last year’s challenges will gain in importance going forward, one challenge stands out. More than three times the percentage of email marketers who thought "competition with social media for recipients time and attention" was a very important challenge last year, think that the importance of this challenge will increase next year.

ROI, list growth and database integration are also gaining in importance as we look ahead.

While "delivering highly relevant email content to recipients" continues to rank at the top, it is declining slightly in importance as e-mail marketers conquer the complexity of this essential tactic and consider it less of a challenge.


Email to a Colleague   Post a Comment   Permanent Link   RSS   Free Newsletters  
See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.










To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*
→
Invalid entry - please re-enter




*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve your marketing

Join our thousands of weekly Case Study readers:
Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions
Improve your marketing -- and save money on every purchase

Sign up today for a MarketingSherpa Membership.

Benefits include:

  • Get every Special Report for FREE (usually $97 each)
  • Get every 30-Minute Marketer for FREE (usually $47 each)
  • Save 20% on every purchase
  • Ask the Librarian for help in locating marketing research
  • Enjoy other member-only perks
Get more info and sign up for a MarketingSherpa Membership here.
MarketingSherpa Community
Join thousands of marketers and get FREE access to practical Case Studies, research and training on email, demand gen, SEO, social media and more.
Join


New Research
Latest SherpaBlog Posts
Upcoming Events

Marketing Research Chart of the Week:
New every Tuesday

Click to view this article

Sherpa Sponsorship Opportunities

Weekly Book Giveaway


Questions? Contact Customer Service at (877) 895-1717 (outside the US and Canada please call (401) 383-3131), service@sherpastore.com

Email Marketing Delivered by ExactTarget

Web Analytics powered by Omniture

© 2000-2013 MarketingSherpa, LLC., ISSN 1559-5137
Editorial HQ: MarketingSherpa LLC 1300 Marsh Landing Parkway Suite 106, Jacksonville Beach, FL 32250

The views and opinions expressed in the articles of this website are strictly those of the author and do not necessarily reflect in any way the views of MarketingSherpa, its affiliates, or its employees.