Close
Join 237,000 weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.

 

Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:
Text HTML
Join Our Research Team at DMA 2014
Dec 29, 2011
Article

Webinar Replay -- Choosing the Right SEO Tactics for Optimum Results

SUMMARY: In many ways, search engine optimization (SEO) can prove to be elusive in both its defined parameters and influencing factors, as well as in best practices and tactics. Which factor holds more weight than others do? Which practice doesn’t move the needle at all?

In this webinar replay, MarketingSherpa and Slingshot SEO presenters offer 60 minutes of key SEO takeaways, pulled from our 2011 search optimization research, so you can successfully decide which tactics hold the most promise for you in 2012.
In many ways, search engine optimization (SEO) can prove to be elusive in both its defined parameters and influencing factors, as well as in best practices and tactics. Which factor holds more weight than others do? Which practice doesn’t move the needle at all?

Arguments made against allocating time, effort and money toward SEO are rare; however, justifying the use of these resources to a CMO is a different story.

In this webinar replay, MarketingSherpa and Slingshot SEO presenters Kaci Bower, Jen Doyle and Jesse Laffen introduce you to the internal state of SEO and the research findings on the usage, effectiveness and difficulty of the top 2011 SEO tactics. Armed with this information, you can make well-informed decisions about which direction your SEO campaign needs to take.

This hour-long webinar will help you learn:
  • Lead sources growing in importance

  • Common challenges hampering SEO effectiveness

  • Most important goals for SEO programs

  • Developing a process for SEO

  • Popularity, effectiveness and difficulty per SEO tactic

  • The role of content in SEO

Download the slide presentation



Sponsored by SlingshotSEO

Useful links related to this webinar

2012 Search Marketing Benchmark Report - SEO Edition

SEO Tactics Chart: Creating content is the most-effective tactic — here’s how to get started

SEO: Content-heavy pages can bring search traffic ... and search penalties?

View all how-to articles about Search Marketing



See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.










To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter




*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve your marketing

Join our thousands of weekly Case Study readers. Enter your email address below to receive MarketingSherpa news, updates, and promotions:
Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions