In many ways, search engine optimization (SEO) can prove to be elusive in both its defined parameters and influencing factors, as well as in best practices and tactics. Which factor holds more weight than others do? Which practice doesn’t move the needle at all?
Arguments made against allocating time, effort and money toward SEO are rare; however, justifying the use of these resources to a CMO is a different story.
In this webinar replay, MarketingSherpa and Slingshot SEO presenters Kaci Bower, Jen Doyle and Jesse Laffen introduce you to the internal state of SEO and the research findings on the usage, effectiveness and difficulty of the top 2011 SEO tactics. Armed with this information, you can make well-informed decisions about which direction your SEO campaign needs to take.
This hour-long webinar will help you learn:
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- Lead sources growing in importance
- Common challenges hampering SEO effectiveness
- Most important goals for SEO programs
- Developing a process for SEO
- Popularity, effectiveness and difficulty per SEO tactic
- The role of content in SEO
Sponsored by SlingshotSEO
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