Close
Join 237,000 weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Join our thousands of weekly newsletter readers:

Best-of Weekly
Chart Of The Week
 

We value your privacy. We will not rent or sell your email address.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:
Text HTML
Feb 08, 2001
Article

Lessiter Publications Surprised at Popularity of Email Newsletter for Farmers

Email to a Colleague   Post a Comment   Permanent Link   Print Version   Free Newsletters  
SUMMARY: No summary available.
A few months ago, Lessiter Publications decided to test offering a free email newsletter to prospective subscribers for their $37.95 No-Till Farmer print newsletter. Marketing Manager Erin Lade says, "We wondered if it would be worth it. Do farmers even go online? Turns out they are much more web savvy than you would think. They all love it -- they just can't get enough of the email newsletter! It shows you shouldn't underestimate any business marketplace online."

Lade's next challenge is to convert these free readers into paying customers for Lessiter's related print products. She says, "They have to perceive the email newsletter as valuable, or you're never going to get them to actually spend money on something else from you." Lade gives the email readers what she calls "small tips" to entice them to upgrade to the print newsletter for "huge tips." MarketingSherpa will bring you an update on free-to-paid conversions in a few months.
Email to a Colleague   Post a Comment   Permanent Link   RSS   Free Newsletters  
See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.










To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*
→
Invalid entry - please re-enter




*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve your marketing

Join our thousands of weekly Case Study readers:
Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions
Improve your marketing -- and save money on every purchase

Sign up today for a MarketingSherpa Membership.

Benefits include:

  • Get every Special Report for FREE (usually $97 each)
  • Get every 30-Minute Marketer for FREE (usually $47 each)
  • Save 20% on every purchase
  • Ask the Librarian for help in locating marketing research
  • Enjoy other member-only perks
Get more info and sign up for a MarketingSherpa Membership here.
MarketingSherpa Community
Join thousands of marketers and get FREE access to practical Case Studies, research and training on email, demand gen, SEO, social media and more.
Join


Upcoming Webinars
  • Email Optimization: A discussion about how A/B testing generated $500 million in donations

    Wed., June 19, 2013
    3:30 - 4:00 p.m. EDT
    Register for our next Free Webinar
New Research
Latest SherpaBlog Posts
Upcoming Events

Marketing Research Chart of the Week:
New every Tuesday

Click to view this article

Sherpa Sponsorship Opportunities

Weekly Book Giveaway


Questions? Contact Customer Service at (877) 895-1717 (outside the US and Canada please call (401) 383-3131), service@sherpastore.com

Email Marketing Delivered by ExactTarget

Web Analytics powered by Omniture

© 2000-2013 MarketingSherpa, LLC., ISSN 1559-5137
Editorial HQ: MarketingSherpa LLC 1300 Marsh Landing Parkway Suite 106, Jacksonville Beach, FL 32250

The views and opinions expressed in the articles of this website are strictly those of the author and do not necessarily reflect in any way the views of MarketingSherpa, its affiliates, or its employees.