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Sep 17, 2008
Interview

Podcast: Use Contests, Awards to Get Quality Leads: Interview with Dawn Brister, Cisco

SUMMARY: No summary available.
Not all contests and awards programs are created equal.

Dawn Brister, Manager, Integrated Marketing Communications, Cisco, says choosing the right contest or awards program can generate leads and boost brand awareness. Get Brister’s tips on fighting list fatigue while increasing the quantity and quality of contest entries.

Brister will be presenting the Case Study, “Boosting Demand Generation by Revamping Your Awards Program: How Cisco Increased Entries by 59%,” next month at MarketingSherpa’s B-to-B Demand Generation Summits in Boston and San Francisco.

Click here to listen:
http://podcast.marketingyak.com/flash/dawn_brister/inde
.html


(Time: 5:02 minutes)

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