Close
Join 237,000 weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.

 

Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:
Text HTML
MarketingSherpa Email Summit 2015 - SAVE $700 - VIP PRICING ENDS THURSDAY
Nov 20, 2000
Interview

Test Data: Discussion Group Sponsorships Beat B-to-B Banner Results

SUMMARY: No summary available.
Carole Brummage, Senior Marketing Manager for Eudora by QUALCOMM just started testing text sponsorships on two Internet advertising discussion groups this month, but she says she can already tell she's onto a winner. Brummage told us she has tested a wide variety of online marketing tactics to reach Internet advertising professionals, including ClickZ advertorials, banners on related Internet.com sites and ads in Media Post's daily newsletter.

While she couldn't reveal an exact clickthrough rate for her i-Advertising List and Online Advertising Discussion List sponsorships, they are averaging almost four times higher than the average B-to-B banner click through rate. Brummage credits her agency, Big Bang, for making great media buy recommendations. She also notes that she and her account rep Nigel Benjamin always subscribe to an email newsletter or discussion group for at least a few weeks before they green light any sponsorships.
See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.










To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter




*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve your marketing

Join our thousands of weekly Case Study readers. Enter your email address below to receive MarketingSherpa news, updates, and promotions:
Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions