Close
Join 237,000 weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.

 

Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:
Text HTML
Join Our Research Team at DMA 2014
Jul 23, 2001
Article

International eMarketing Firms Undercutting American Prices

SUMMARY: Despite the lagging US economy, the US dollar is still fairly strong on the exchange rate, mainly because everyone else's economies are also lagging. Now marketing firms outside the US are hoping to take advantage of this by promoting their low-to-Americans rates.
In the past week alone, we've gotten two emailed offers of this nature from emarketing services. The first, from New Zealand's eResponse says, "The US dollar buys around $2.40 New Zealand. Yet our rates in dollar terms are similar to those in the USA. For example, our charge for New Zealand $100 would come to around US$42. That's where the saving arises. The same situation applies with the Euro and the Pound." The second, from India's Enfusen states, "We can offer world-class media planning, creative development and technical services - at 1/3 the equivalent US rates."

This trend could be a boon for American agencies seeking more profitable subcontracting relationships. But, it also means US-based subs better start working the local relationship angle harder. (For all you Europeans wondering what the fuss is about, yes, people in the US do frequently do business without ever meeting each other in person.)
See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.










To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter




*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve your marketing

Join our thousands of weekly Case Study readers. Enter your email address below to receive MarketingSherpa news, updates, and promotions:
Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions