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Join Our Research Team at DMA 2014
May 14, 2002
How To

Sample of Britannica's 2nd Trial Letter - Sent at Time of Auto-Conversion

SUMMARY: FROM: subscription@us.britannica.com (Britannica Subscription) Subject: Maximize your time with Britannica's Premium Service Dear xxxx, We'd like to welcome you once again to Britannica's Premium Service! You've joined the company of millions of subscribers who rely on our online service for their reference needs - including thousands of colleges and universities, schools, public libraries, businesses, and home users. As a member you now have a myriad of resources, completely free of banner and pop-up advertisements, at your fingertips...*Comprehensive, Authoritative Information* - The text of the entire 32-volume Encyclopaedia Britannica and annual yearbook. - Thousands of images, tables, and audio and...
FROM: subscription@us.britannica.com (Britannica Subscription)
Subject: Maximize your time with Britannica's Premium Service

Dear xxxx,

We'd like to welcome you once again to Britannica's Premium Service! You've joined the company of millions of subscribers who rely on our online service for their reference needs - including thousands of colleges and universities, schools, public libraries, businesses, and home users.

As a member you now have a myriad of resources, completely free of banner and pop-up advertisements, at your fingertips...

*Comprehensive, Authoritative Information*

- The text of the entire 32-volume Encyclopaedia Britannica and annual yearbook.
- Thousands of images, tables, and audio and video components that bring the text to life.
- An extensive collection of physical, political, and sociological maps that add visual perspectives to regional overviews.

*User-Friendly Features*

- A pop-up dictionary allows you to see definitions instantly by double-clicking any word in an article.
- Time-saving research tools: index entries and tables of contents link you instantly to relevant articles.
- Article citations provide ready-made bibliographies for school reports and research projects.

*A Resource Praised by Reviewers and the Media*

- Forbes.com's "Best of the Web"
- Consumer Reports magazine's "Web Sites that Really Deliver"
- Yahoo! Internet Life magazine's "50 Most Incredibly Useful Sites"

As a reminder:

Your Britannica log-in is: xxx
Your Britannica password is: xxx
Start searching today at www.britannica.com

Should you need to modify your account information for any reason, please access the My Account area of Britannica.com at http://account.britannica.com.

Thank you again for choosing Britannica's Premium Service.

Sincerely,
Britannica Customer Support
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