|SUMMARY: From MarketingSherpa's Publisher Anne Holland We're finalizing our speaker line-up for the 5th annual Selling Subscriptions to Internet Content Summit and need your input. Who would you like to see present a Case Study at the Summit? You can nominate yourself, a client or a peer. He/she should be actively leading a site that sells subscriptions to content (text, audio, and/or video) online. Past presenters have included leaders from WSJ.com, MyFamilyInc.com, TheEconomist.com, ConsumerReports.org, Highbeam Research, Audible, CNN.com, etc... The 2005 theme is maximizing subscription lifetime revenues by reducing churn/non-renews and improving initial subscription conversion rates (from visitor to paid sub)....|
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