Close
Join 237,000 weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.

 

Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:
Text HTML
Join Our Research Team at DMA 2014
Jun 11, 2008
How To

Lead Generation Special Report: B-to-B Insights, Strategies & Tactics to Get More Leads – 22-Page Download

SUMMARY: B-to-B marketing has undergone a revolution since 2000. MarketingSherpa has conducted tens of thousands of hours of peer-driven research in the field to produce a practical handbook that caps this transformation for you.

Download this special 22-page PDF excerpt from Sherpa’s all-new B-to-B Lead Generation Handbook. Includes six data charts and groundbreaking insights and tactics on:
- Selecting the best media buys
- Search engine marketing and SEO tips
- Using Web 2.0 promotions and videos
- How to create great content
Here is the link to the PDF excerpt:
http://www.marketingsherpa.com/exs/BtoBHandbookExcerpt_
787.pdf

See Also:

Comments about this How To

Nov 08, 2008 - johnsmith of widecircles says:
We set up all our campaigns to be measurable, and we test incessantly—at least on the consumer side. But in B-to-B, DMers have more trouble with measurement, due often to the transaction’s complexity and the sales cycle’s length. Salespeople don’t want to be bothered reporting back to marketing about sales results. And when selling through channel partners, resellers or retailers, sales figures frequently are unavailable anyway.



Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.










To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter




*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve your marketing

Join our thousands of weekly Case Study readers. Enter your email address below to receive MarketingSherpa news, updates, and promotions:
Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions