What’s the difference between a webinar and a website? The last four letters.
At first, this seems like a bad joke, but take a step back from your website and webinar, look at the big picture, and you’ll quickly find that they both have the same goal -- a conversion.
In his latest Sherpa blog post, Daniel Burstein, Associate Director of Editorial Content for MarketingSherpa and MarketingExperiments, discusses five important questions to ask yourself before conducting a webinar, to make sure you're providing value for attendees.
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