| SUMMARY: We wanted to learn more about the processes organizations use to execute common social media practices, including monitoring activity, defining plan objectives and strategy, and executing across various platforms. Here’s what we learned. |
Benefits include:
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Great piece. Although the results are not surprising, I find your research to be quite interesting. As you indicate, organizations know that in order to be successful in social media marketing, they need a "clearly defined, consistently practiced, repeatable process." And yet most haven't figured out how to do it. It's staggering to think that 71% of the organizations you surveyed have either "no process" or an "informal process" when it comes to "creating a social media strategy with a definitive plan of action." We saw this problem start to emerge about a year ago, which is why Media Logic developed Zeitgeist & Coffee our social media marketing management suite. While there was a lot of casual interest in Z&C during most of 2009, we've seen a surge in interest and engagements over the past two months…and the results have been outstanding. To learn more, visit www.mlinc.com.