SUMMARY: One way to improve relevance with your email database is to offer dynamic content based on behavioral segmentation. Track what interests your audience, and provide the content they want to see.
Read how Hewlett-Packard is targeting two percent of its email database to drive higher engagement and generate 300% higher open rates and 600% higher clickthrough.
Get the latest research on email, lead gen, and social media along with MarketingSherpa updates and promotions.
Email Marketing: How the Kentucky Derby engages customers with relevant email
Read More »