SUMMARY: One way to improve relevance with your email database is to offer dynamic content based on behavioral segmentation. Track what interests your audience, and provide the content they want to see.
Read how Hewlett-Packard is targeting two percent of its email database to drive higher engagement and generate 300% higher open rates and 600% higher clickthrough.
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Content Marketing Generated a 5,100% ROI for Health Care Innovator Optum
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