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Feb 01, 2007
Case Study

7 DRTV Tips, How-To Steps & Results from Manulife

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SUMMARY: Direct response television has been proven to work for wide-appealing products and services that fill an immediate need. Yet, some marketers stay away out of concern about their brand suffering from a low-rent image of “yell and sell.”

Well, DRTV isn’t just about ginsu knives and Thigh Masters anymore. See how a leading Canadian financial services firm – which traditionally facilitated sales via an extensive network of agents/brokers – built their direct-to-consumer brand with DRTV.

Our interview is bound to leave both, DRTV beginners and veterans, wanting more. Check out the strategies, how-to steps, helpful tips, results and video samples....
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