Close
Join 237,000 weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.

 

Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:
Text HTML
Join Our Research Team at DMA 2014
May 14, 2002
Blog Post

Why I think privacy software has no future

SUMMARY: No summary available.
Privacy software has no future. You read it here first.



I'm on a satellite connection to civiIization. Having read a lot about denial of service (DoS) attacks for my latest book, I was aware that hackers often plant software on unknowing computers on always-on broadband connections, like satellite. Stay with me here; I'll be back at privacy software soon.



The first thing I did when I got satellite was to download personal firewall software (ZoneAlarm). Within 5 minutes, it stopped an intruder from connecting to my computer. I get chills when I look at the log files and see how many hackers are trying to sign onto my computer (over 100 in the last 24 hours).



Well, I upgraded ZoneAlarm to ZoneAlarm Pro a couple weeks back, when I thought I had a virus (upping general security precautions), and ZoneAlarm Pro comes with privacy software.



My choices were tantalizing: With high cookie control, I could surf in complete anonymity, since no cookies could load; with Medium cookie control, I could allow cookies for personalization, but forbid 3rd party (ad-tracking) cookies; or I could turn cookie control off and allow all cookies. Ha! As if I would ever allow 3rd-party cookies again!



Then I went to Amazon. Even with medium security, I was asked to sign in on every other page and couldn't use any personalization features. At Hotmail, I couldn't actually get IN to my inbox, although I could authenticate. At Bluelight.com, nothing would go into my shopping cart. I could go on.



All these sites rely on what my privacy software believes are "3rd-party ad-tracking cookies?" So it seems. Since there are too many major merchants I need to visit out there to get mad at all of them, I simply had to disable the privacy feature.



Bottom line: The only thing you can do with privacy software enabled is read the news. Who is going to settle for that?
See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.










To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter




*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve your marketing

Join our thousands of weekly Case Study readers. Enter your email address below to receive MarketingSherpa news, updates, and promotions:
Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions