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MarketingSherpa Email Summit 2015 - SAVE $700 - VIP PRICING ENDS THURSDAY
Feb 07, 2003
Blog Post

Why Do Some Readers Prefer Text Email?

SUMMARY: No summary available.
Lynda Partner at GotMarketing got together with Janet Robers of Ezine-Tips to conduct a reader survey of email preferences: Text vs. HTML. What was more interesting is that they went on to ask *why* readers who preferred text email did so. The most popular response was that they wanted the substance over the style. Incidentally, only 9% of readers indicated that they could not receive HTML in their email clients. Read the entire issue here.
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