If you're in the financial content or newswire business, you might want to check out an interview published today at eFinanceInsider, where the head of 10kWizard (an EdgarOnline competitor) briefly describes why they switched entirely from free to 100% paid. 10kWizard says they about 6,000 paying subscribers now, although they don't reveal how much each pays. http://www.efinanceinsider.com/email32202.htm