June 22, 2004
Blog Entry

Seybold Marketing Tactic: Switch Paid Ezine to Free!

SUMMARY: No summary available.
One good way to promote paid online content is to give a bit of it away in a free ezine. Seybold Seminars, Publications and Consulting, which covers the print publishing industry, is now giving away one whole ezine -- the weekly Seybold Bulletin: News and Views on Professional Publishing Tools for print and Web publishers -- to promote its other offerings.

"Making the Seybold Bulletin available to the entire Seybold community will make this publication a forum for everyone involved in any publishing discipline," Cynthia Wood, Seybold Publications editor, said in a press release.

MediaLive International, Seybold's parent company, also said it has redesigned the 100K-sub ezine, its companion to the bimonthly Seybold Report, and subscribed its paid users to that publication instead.

Check out the newly free ezine here.

Improve Your Marketing

Join our thousands of weekly case study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions