In the meantime, not one but two subscribers wrote in to say our issues are being auto-tossed into their junk mail folders because they use SpamAssassin to filter their mail. I think SpamAssassin is a great service, but unfortunately many of the terms they filter for (such as "opt-in", "Spam", "Email" etc.) are the subjects that we cover in our newsletters.
Alexis, our tech editor, said, "Why don't we try to fool the filters by putting weird characters in words they filter for? Such as S_pam or S*pam" My feeling is, many readers will just think our issues are riddled with (more) typos (than usual) and the spamMers themselves will someday start using this ruse and then filters will filter for it, and we're all back to square one.
OK, the next person who says, "There's no cost to unwanted email" gets a waterballoon tossed on their head. Non-permission email overload is trashing every email publisher's business right now.
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