Close
Join 237,000 weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Join our thousands of weekly newsletter readers:

Best-of Weekly
Chart Of The Week
 

We value your privacy. We will not rent or sell your email address.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:
Text HTML
May 03, 2002
Blog Post

SmartBargins.com brings the virtual world to life with its

Email to a Colleague   Post a Comment   Permanent Link   Print Version   Free Newsletters  
SUMMARY: No summary available.
Internet Retailer just published a great feature article on how online retailers are using affiliate marketing to drive sales. It includes loads of details about SmartBargains.com's online marketing strategy. President & CEO Carl Rosendorf is quoted saying, "Our affiliate marketing program has provided the company with a substantial foundation of traffic and sales. In July 2001, one month before we launched the program, we had 400,000 unique visitors to our site. By October, we had 4 million visitors.



When I surfed over to check out SmartBargains.com, I noticed a clever merchandising tactic they use to raise sales. Top sellers lists are always a great way to move product. SmartBargains.com do their own twist -- they show you a list of products that "Someone just bought".



I love that wording because it brings the site alive. I may be surfing alone, but there are other real human beings shopping at this site at this very moment too. The virtual world comes alive. Plus there's that implied peer product endorsement, gotta love it.
Email to a Colleague   Post a Comment   Permanent Link   RSS   Free Newsletters  
See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.










To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*
→
Invalid entry - please re-enter




*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve your marketing

Join our thousands of weekly Case Study readers:
Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions
Improve your marketing -- and save money on every purchase

Sign up today for a MarketingSherpa Membership.

Benefits include:

  • Get every Special Report for FREE (usually $97 each)
  • Get every 30-Minute Marketer for FREE (usually $47 each)
  • Save 20% on every purchase
  • Ask the Librarian for help in locating marketing research
  • Enjoy other member-only perks
Get more info and sign up for a MarketingSherpa Membership here.
MarketingSherpa Community
Join thousands of marketers and get FREE access to practical Case Studies, research and training on email, demand gen, SEO, social media and more.
Join


Upcoming Webinars
  • Content Marketing: A discussion about McGladrey's 300% increase in content production

    Wed., June 5, 2013
    2:00 - 2:30 p.m. EDT
    Register for our next Free Webinar
New Research
Latest SherpaBlog Posts
Upcoming Events

Marketing Research Chart of the Week:
New every Tuesday

Click to view this article

Sherpa Sponsorship Opportunities

Weekly Book Giveaway


Questions? Contact Customer Service at (877) 895-1717 (outside the US and Canada please call (401) 383-3131), service@sherpastore.com

Email Marketing Delivered by ExactTarget

Web Analytics powered by Omniture

© 2000-2013 MarketingSherpa, LLC., ISSN 1559-5137
Editorial HQ: MarketingSherpa LLC 1300 Marsh Landing Parkway Suite 106, Jacksonville Beach, FL 32250

The views and opinions expressed in the articles of this website are strictly those of the author and do not necessarily reflect in any way the views of MarketingSherpa, its affiliates, or its employees.