|SUMMARY: How much data can you extract from your customers and prospects on your mailing list before you scare them away? More than you might think, especially if you market to a younger audience. More than half the respondents to an online survey said they would give up some personal info in order to get more relevant shopping and content, and people under age 35 are more likely to blab than the over-35 set.Here are a few data points from a new survey on online-personalization from ChoiceStream, a Cambridge, Mass. company that specializes in designing personalization systems for e-retailers and online...|
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