Jun 02, 2000
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Imagine our surprise, when in the women's room at NYC's Bendix Diner yesterday we were confronted with a poster from RCA's Blackberry Wireless Email saying, "Got a free hand? You could be sending email." Of all the public places that dot-com posters could adorn, we figure that women's restrooms are among the only foolproof venues where advertisers could segment by gender. So why did RCA decide on creative 100% aimed at men for this media buy? For those of you who may have better ideas, the poster-placing firmís number is 212.685.7981.