NEPA (Newsletter & Electronic Publisher's Assn) is about to publish their new member directory and just announced they've seen some interesting trends in subscription print newsletter pricing over the past couple of years. Here are a few insights from their recent newsletter:
One third of NEPA member newsletters increased prices in the past year, which is just half the number who'd raised prices the year before. Also, the amount they raised prices was much smaller, just 7.96% raise on average vs. nearly 14% the year before.
Nearly 60% of newsletters have prices ending in "9" or "5." The next biggest chunk is almost 20% with prices ending in "7." Just 10% end in "0." Other numbers are low single digits.
They also reported trends in total price (the most popular price overall was $150-199 with 12% of the pack) however I withhold further comments on this because they didn't break out B2B versus B2C and since pricing is so incredibly different in the two fields, I don't think you can look at trends when they are mixed into the same pot.