A Sherpa reader who'd like to be known as "KC," just cc:ed me on a letter he/she emailed to a business vendor he/she was considering using. KC is definitely a highly qualified sales prospect for this vendor, and after surfing the vendor's site for a while, KC decided to click to see a demo of the vendor's service in action.
I am truly amazed that you have not gotten on board with the other quadzillion websites and positioned your company as one that can be trusted to conduct business forthrightly and treat their visitors with respect."
Now, I happen to know folks at the vendor in question personally and I know they are cool about privacy; they would never do anything untoward with an email address they collected from their site. But, their prospects don't know that. And in this spam-crazed environment, people are getting warier about handing their emails out daily. (I'm picturing a 'Wariness Chart' and that arrow is shooting up off the top edge of it.)
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