By Anne Holland, Content Director
OK, color me obsessed with Facebook.
LinkedIn is fine, especially for headhunting, but a bit stiff for daily networking. It feels like Facebook with a starched suit on.
MySpace is great if you are a kid, but just way too cluttered for my taste. My dog, Betty Boop, has a MySpace account; I don't.
But there's just something about Facebook. It's more fun, more friendly, more reach-out-and-touch (or rather "poke") and way more useful on a daily basis. Even though I work in Serbia, thousands of miles away from most Sherpa readers and staff, I still feel connected to my colleagues and friends.
So, inspired by brands such as Microsoft, I decided to launch a MarketingSherpa Facebook Group today. To join, just go to Facebook and type in the word "MarketingSherpa" (no space in the middle).
Anyone who is a reader, researcher or staff member can join. If you don't already have a Facebook account, you'll need one first. It's complimentary as long as you have a valid email address.
Then, over the next few months, we'll explore what it means to be in a Facebook group together. How does communicating via Facebook differ from interacting via other channels? How can we stretch the boundaries of Group-dom and create useful new apps together?
My hope is, together, MarketingSherpa readers and researchers can become even more of an integrated team than ever before. After all, we all share a common purpose: to discover what works in marketing and what doesn't.
Also, while you're on Facebook signing up, take a moment to consider what your brand as well as the VIP names of your company should or could be doing via Facebook. For example, Martha Stewart and Bill Gates both have personal Facebook accounts. (Martha has more than 1,500 friends while Bill has only 125 pals, so all celebrity is not equal.)
Another example, David Letterman has 179 Facebook Groups dedicated to him. Some are passionate fan clubs; others are ... not. (What are they saying about your brand in various groups?)
Plus, several ecommerce sites such as Amazon are benefitting from the vastly burgeoning world of Facebook applications, such as the Amazing Giftbox. (In fact, Facebook apps are so hot now that several financial backers have announced cash rewards for inventing good new ones.)
Lastly, Facebook's Marketplace is rapidly becoming the Craig's List for the 21st century ...
How are you marketing via Facebook? Join MarketingSherpa's group there and let me know!
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