Join thousands of weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.


Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
May 12, 2000
Blog Post

Online Underwear Wars: Marks and Spencer Comes Out Bottom

SUMMARY: No summary available.
Underwear war broke out at this monthís First Tuesday event (, held at Londonís Vinopolis on May 2. During a lively discussion about the future of E-tailing in Europe (with a bizarre recurring theme of ladiesí smalls), the event revealed that a certain leading high street retailer has its knickers rather in a twist about selling online. Morris Helsgott, MD of Marks and Spencer Ventures, got caught with his pants down.

Trying hard to sound positive --as a prime mover in the companyís Internet investment arm should-- he was prepared to predict only a Ďvery, very smallí future for E-tail which, he believes, will remain unprofitable, succeeding only where complemented --and funded-- by an offline strategy. This rather gloomy view of the B2C environment on the part of M&S wonít have gone unnoticed by the majority of those present. Marks and Spencerís attitude towards online selling might have appeared a little less negative (and, who knows, a sale or two may have been clinched) had somebody thought to provide an address for the M&S Web site, but it was not to be. Just for you, however, the siteís URL is:
See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.

To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter

*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve Your Marketing

Join our thousands of weekly Case Study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions

Best of the Week:
Marketing case studies and research

Chart Of The Week

B2B Marketing

Consumer Marketing

Email marketing

Inbound Marketing

SherpaStore Alerts


We value your privacy and will not rent or sell your email address. Visit our About Us page for contact details.