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Jan 27, 2003
Blog Post

Focusing Email: Lots of Talk But Few Are Doing It

SUMMARY: No summary available.
Referring to the 500 million of broadcast emails MonsterHut sent consumers last year, the Company's lawyer Tim Toohey told the WSJ "MonsterHut is a relic. The kind of business they did isn't done anymore." Now he claims that e-mail marketers send much more narrowly focused solicitations than MonsterHut's mass mailings.

My main email account had almost 500 emails in it when I logged on this morning, of which perhaps two-dozen were actually targeted for me in any kind of way. The rest were spam and stuff from lists I opted-into ages ago who have now sold my name on to whoever wants to mail to millions of cheap names. Toohey, get real! Marketers now talk about focusing email, but very very few are doing it.
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