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Dec 17, 2001
Blog Post

LL Beans hits the mark with thoughtful confirmation email

SUMMARY: No summary available.
This morning I received an email from LL Bean with the unusual holiday subject line,"Shipping Confirmation (may contain gift information)" Then the confirmation email itself started with the following note:

PLEASE NOTE: The following message may contain information about gifts to be delivered from L.L.Bean. If you share this email address with someone else--and have not recently placed an order at L.L.Bean--please do not read on. We don't want to spoil a surprise!

All too often, especially in quest of growing sales though personalization tech, e-retailers and e-marketers forget that sometimes two or more people use the same computer, the same store account log-in, and even the same email account. LL Bean hits the mark with this thoughtful note.
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