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Join Our Research Team at DMA 2014
Sep 16, 2002
Blog Post

How to Make Text Newsletters Mac-Friendly

SUMMARY: No summary available.
If you publish a text-version of an email newsletter, and you (or youreditors) write it in Word to then transfer to your send file, here's a great tip from John Engler at Inluminent. He says:

"I read your email newsletters on a Macintosh, and it really sucks to try and read something that's copied from MS Word into a plain text email, because the non-ascii quotes and apostrophes don't translate on a Mac. I'd like to recommend that you scrub all of your outgoing plain text email with TextSoap (which does a lot of manual work for you automatically) to change any curly quotes or apostrophes into straight quotes or apostophes (which are ascii stanards across platforms).
http://www.unmarked.com/textsoap_win.html
"

This software might also be useful when you get in articles from freelancers and other contributors, who in my experience always stick in stuff like tabs, auto-numbering, etc. which can be a pain when you're on deadline to laboriously take out so you can use their story.

(Note: Mac-users will notice we didn't use TextSoap for this issue, because hey we'll look into it, but got 8 weeklies to put out and other stuff has priority. It's coming soon.)
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