Jul 15, 2003
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Irony of the day -- this one made me laugh hard: The launch issue of Primedia's new email newsletter "Chief Marketer" just showed up in my email box featuring a Big Honking Banner Ad from a vendor that read:
"The Do Not Call List is growing by the minute...
Over 30 states have passed email regulations...
Isn't it time to start leveraging direct mail again?"
Yup, sell old media with an ad in new media explaining that new media is dying.