By Anne Holland, President
Last week, my kid sister Rachel, who is a self-employed massage therapist in Newburyport, MA, sent me an urgent email from her Mac. "Help! I just spent a week and a half building a Web site so my clients can purchase gift certificates, and now I can't figure out how to get it onto Google. How do I do that?"
Well, I clicked over to her "site," and it was just awful. I love my sister dearly and she is an incredibly talented massage therapist, but she should be banned from Web design.
Mistakes included using "Welcome" as her headline and body copy in brown type on top of a yellow background. Plus, the entire site was only two pages with thin content so Google's spiders would not be impressed by it.
Naturally, I did what any loving sister would do. I whipped up a blog for her using the same colors on the edges of the template and gave her a list of common massage-client-wannabe questions to answer so I could flesh out the content.
Do you know any entrepreneurs? Maybe this year instead of buying something, give them a gift far more valuable -- a few hours of marketing hand-holding.
Anyway, here's a link to the blog I whipped up for Rachel. There's some interesting info about massage there, including why organic oils are important, and pregnancy and massage: