Color me technically incompetent, but I never realized until 5 seconds ago that you can stop people from cutting and pasting content from your public site. If you didn't either, check this cool function out at copywriter Lee Marc Stein's site. Just highlight a bit of text in the article there and then right-click with your mouse to begin copying it. Whoops! Up comes this little grey official-looking box that reads "(c) Protection. The RightClick function has been disabled. Please contact Lee Marc Stein for authorization to use this material."
Here, unfortunately the glory of this as a content licensing marketing tool ceases, at least for Stein, because when you click the 'OK" button, instead of sending you to an authorization request or purchase form, the darn thing sends you back to the article. Hey iCopyright.com and CCC (Copyright Clearance Center) guys, this is something you should build in to feed to your online article buying systems. I bet for some publishers it would be a nice little ancillary revenue generator. Ooh, ooh, do you think it could work for people who try to hit print too? http://www.leemarcstein.com/truths.htm
The views and opinions expressed in the articles of this website are strictly those of the author and do not necessarily reflect in any way the views of MarketingSherpa, its affiliates, or its employees.