January 17, 2002
Blog Entry

First Opt-In Email Publisher to Be Audited

SUMMARY: No summary available.
A lot of ezine publishers have told me, "Oh we'll never have to be audited like magazines are, because advertisers can count their clicks and see the results." Nice dream, but I kinda doubted life was gonna stay that way forever (especially when it comes to trade pubs that sell ads based on job title and buying responsibility.)

Anyway, Nick Maranda over at BetterGolf.net just emailed me their announcement that they are "the first company in the world to have an electronic "magazine" or "newsletter" circulation audited.The audit was performed by ABCi, which is the Interactive branch of the Audit Bureau of Circulation." The audit confirmed the ezine has 856,000 opt-in subscribers. Nick's hoping the audit helps position the ezine more credibly in the eyes of traditional magazine advertisers, some of whom found the ezine's growth rate of more than 800 new opt-ins each day "difficult to accept."

For more info on BetterGolf's biz, check out our year-old-but- good Case Study on them. http://www.bettergolf.net
A lot of ezine publishers have told me, "Oh we'll never have to be audited like magazines are, because advertisers can count their clicks and see the results." Nice dream, but I kinda doubted life was gonna stay that way forever (especially when it comes to trade pubs that sell ads based on job title buying
responsibility.)

Anyway, Nick Maranda over at BetterGolf.net just emailed me their announcement that they are "the first company in the world to have an electronic "magazine" or "newsletter" circulation audited.The audit was performed by ABCi, which is the Interactive branch of the Audit Bureau of Circulation." The audit confirmed the ezine has 856,000 opt-in subscribers. Nick's hoping the audit helps position the ezine more credibly in the eyes of traditional magazine advertisers, some of whom found the ezine's growth rate of more than 800 new opt-ins each day "difficult to accept."

For more info on BetterGolf's biz, check out our year-old-but- good Case Study on them.

http://www.bettergolf.net

http://inspirations.marketingsherpa.com/barrier.cfm?contentID=1064

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