Close
Join 237,000 weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.

 

Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:
Text HTML
Sep 09, 2002
Blog Post

Email marketing on Sept 11th might offend some customers

SUMMARY: No summary available.
If you are a marketer publishing an email newsletter for promotional purposes, and you have an issue due out Sept 11th, my suggestion is to move your issue to the 12th. The 10th is too close (in fact any recipients in Asia and Australia will already be "in" the 11th) and frankly you risk offending people on the 11th.



I'm personally a gung ho let's-keep-the-economy-strong-and-rolling-as-our-first-defense person. My personal inclination would be to publish and promote on the 11th just as sort of a flag waving activity in and of itself. However, my own feelings don't matter in this area. My readers and customers feelings are what counts. And some of them would be deeply offended if we published. I respect that entirely. We're not publishing or doing any marketing activities on the 11th.
See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.










To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter




*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve your marketing

Join our thousands of weekly Case Study readers. Enter your email address below to receive MarketingSherpa news, updates, and promotions:
Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions