Jul 17, 2002
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Idea of the day: I just got a sale email in HTML format from Eddie Bauer. Like many reretailers, they included key links across the top of the email after their logo at the top left corner. However, they did something really clever. Instead of just letting the links stand on their own, they added a bit of action-oriented copy just before them. It reads "Start Shopping" .
This makes good sense, you've got to ask for that click. Why be passive about it?