February 21, 2002
Blog Entry

Dictionary.com wants double opt-out for "Word of the Day"

SUMMARY: No summary available.
This morning, in a fit of streamlining zeal, I unsubscribed to five daily newsletters I receive. Dictionary.com has a "Word of the Day" list, that's nice to get, but inessential, so it made the cut list. Unsubscribing meant sending an e-mail message to the list. Imagine my surprise when I received back e-mail from Dictionary.com asking me to confirm my unsubscription! Double opt-out for Word-of-the-Day? Kind of reminds you of that creepy guy who couldn't take the hint in high school. Unsubscribe means unsubscribe in my book.

Improve Your Marketing

Join our thousands of weekly case study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions