November 26, 2001
Blog Entry

Crackpot Theory on Thanksgiving Web Traffic

SUMMARY: No summary available.
Did this year's stay-at-home Thanksgiving affect content sites in the US? I sure noticed a difference. Last year Thanksgiving was one of our *best* days ever -- we got the highest rate of new subscribers in a single day that were not linked to a specific promotion ever. MarketingSherpa's 2000 traffic logs revealed that thousands of marketing and content professionals fled familial togetherness around 2pm-9pm ET on Thanksgiving day. They went online and subscribed to Sherpa instead.

However, this year it was one of our lowest days for new subscribers, and traffic was far down as well. The only thing I can figure is that since fewer people traveled, the average marketing pro was surrounded by fewer, potentially annoying family members. It's a crackpot theory, but it's mine.

http://www.marketingsherpa.com

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