Join thousands of weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.


Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Dec 13, 2001
Blog Post

Co-Registration Takes Off in UK

SUMMARY: No summary available.
Internal co-reg heaven. Sam Michel, publisher of a variety of email newsletters and discussion groups targeting British Internet-related professionals, emails in that, "Since using co- reg internally (i.e. when you sign up for one of our lists, promoting our others) we've seen registrations increase by 40% overall. On average 75% of subscribers are signing up for more than one list. We will be selling co-registration space to other media owners and clients from the start of 2002."

He also noted his biggest challenge is the term "co-registration" itself as many potential buyers still have no idea what he's
talking about.
See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.

To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter

*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve Your Marketing

Join our thousands of weekly Case Study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions

Best of the Week:
Marketing case studies and research

Chart Of The Week

B2B Marketing

Consumer Marketing

Email marketing

Inbound Marketing

SherpaStore Alerts


We value your privacy and will not rent or sell your email address. Visit our About Us page for contact details.