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Sep 18, 2003
Blog Post

Consumers Prefer Corporate EZines to Media EZines

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SUMMARY: No summary available.
Gosh darn. According to the Quris consumer email preferences study just released "independent media outlet newsletters (examples: from a newspaper media site or individual writer) "rank extremely low on consumers' lists of email they like. Just 15% said they really like independent media email.

In comparison, 22% said they really liked scheduled email newsletters from corporations.

Great - so media now fall behind corporate marketing pieces. Makes me think media are not trying hard enough to give the public what they want.

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