Jul 29, 2002
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In the wake of AOL's most recent site redesign which eliminated most ad pop-ups, iVillage has announced they are removing most advertiser pop-ups from their site as well because according to their own reader survey more than 90% of iVillage registered users really really hate pop-ups. Now their ad sales reps have to explain to advertisers who liked pop-ups' responsiveness, "Yes, they got you lots of clicks, but do you really want clicks at the expense of negative brand awareness?"