SUMMARY: The strong performance of transactional email and other automated messages can far outweigh the cost to implement or expand these programs. But to explain this to your bosses, you'll need to show the numbers.
Download this complimentary worksheet to calculate your team's automated email ROI. By plugging your metrics into this table, you'll quickly see which programs are achieving the best results -- and which areas need improvement.
Get the latest research on email, lead gen, and social media along with MarketingSherpa updates and promotions.
The Hidden Side of Email Marketing: The once-and-done option, A/B testing and a supersmart kind of dumb
Read More »
Share your marketing successes at MarketingSherpa Summit 2016
Call for speakers is open from now until June 15 Read More »