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Join Our Research Team at DMA 2014
Jul 05, 2010
Article

Welcome Messages: Are You Making a Good First Impression on New Opt-ins?

SUMMARY: No summary available.
Jeanne Jennings checks in with another report from our Email Essentials Workshop Training tour. This time, she’s sharing her thoughts on an often overlooked, but nonetheless critical asset to your email programs -- the welcome message to new subscribers.

Read her new blog post about making your welcome messages more engaging for new subscribers, while supporting bottom-line goals such as generating clickthroughs and sales.

Includes a side-by-side comparison of a welcome message that’s missing the opportunity and one that’s giving recipients numerous ways to engage.

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