SUMMARY: Self-produced content plays a role in every product and service niche. Whether you sell to consumers or the enterprise, you probably produce multiple pieces of content that are delivered through your website, blogs, syndication services, RSS, email and Twitter, just to name some of the most popular conduits.
The pressure to be ‘thought leaders’ has become one of marketing’s basic functions at many organizations. So, to help you out, we asked content marketers, what is it that sparks a change in content?
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